eringilliam: data management*

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  1. Data management platforms, or DMPs (which is ‘agnostic’ and plugs and plays with any system) allow marketers to personalise at scale, with the flexibility they need: they can orchestrate messages in real-time across any platform, from a cutting edge smartwatch to an ancient CRM system.
    https://mopinion.com/humanising-marketing-with-data-management-platforms/
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